Facebook/Takeover
Premise: Grant posting privileges to an influencer (EG Day/Week/Weekly for a month)
Benefits:
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Increase brand awareness
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Exposure to a new audience
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Engage current followers
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Increase engagement, sales, and followers to site (Note – this is key)
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Takeover hosts can show a more personal or ethical side to your brand
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Can provide diverse perspectives
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A way to introduce a new face, ideas, and experiences
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Adds creative and entertaining life to your SM site
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Associate your business with my warm/fuzzy brand
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You need this: a way to get ahead, to stay ahead of the curve, to stand for something
Bonus:
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Offer up a 1-hour FB awareness session with company’s SM staff (tips/tricks)