Facebook/Takeover

Premise:  Grant posting privileges to an influencer (EG Day/Week/Weekly for a month)

Benefits:

  • Increase brand awareness

  • Exposure to a new audience

  • Engage current followers

  • Increase engagement, sales, and followers to site (Note – this is key)

  • Takeover hosts can show a more personal or ethical side to your brand

  • Can provide diverse perspectives

  • A way to introduce a new face, ideas, and experiences

  • Adds creative and entertaining life to your SM site

  • Associate your business with my warm/fuzzy brand

  • You need this:  a way to get ahead, to stay ahead of the curve, to stand for something

Bonus:

  • Offer up a 1-hour FB awareness  session with company’s SM staff (tips/tricks)