Facebook/Takeover

Premise:  Grant posting privileges to an influencer (EG Day/Week/Weekly for a month)

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Benefits:

• Increase brand awareness

• Exposure to a new audience

• Engage current followers

• Increase engagement, sales, and followers to site (Note – this is key)

• Takeover hosts can show a more personal or ethical side to your brand

• Can provide diverse perspectives

• A way to introduce a new face, ideas, and experiences

• Adds creative and entertaining life to your SM site

• Associate your business with my warm/fuzzy brand

• You need this:  a way to get ahead, to stay ahead of the curve, to stand for something

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Bonus:

• Offer up a 1-hour FB awareness  session with company’s SM staff (tips/tricks)